Integrated Marketing Office Proposal
One accountable growth office around AKIJ Mediplex.
Built on the audit already completed, this proposal connects strategy, social, content, production, search, PR, performance, ATL, BTL, outreach, corporate health communication and reporting into one coordinated operating system around AKIJ Mediplex.
Patient discovery intelligence
Diagnostics, specialist consultation and preventive care should feel like one connected discovery journey.
SearchNeed & service
CompareProof & convenience
BookTest, visit or collection
The opportunity is to make tests, imaging, health packages, specialist consultation, home sample collection and corporate healthcare easy to discover, understand and act on under one AKIJ Mediplex identity.
Diagnostics + imagingService proof that supports trust and search
Home collectionA convenient route from intent to service
AuditStart from evidence, not assumptions
AlignServices, priorities, authority and approvals
ActivateContent, search, PR, media and outreach
OptimiseMonthly reporting and capacity reallocation
The partnership idea
Keep AKIJ Mediplex at the centre. Make every channel reinforce service trust and easy access.
Vynzo works as an extension of the AKIJ Mediplex team. The role is to connect diagnostic services, specialist consultation, preventive health, home collection, corporate healthcare, social media, search, PR, local visibility and performance into one operating system.
Current reality
The brand has service breadth. The digital system should make that breadth easier to discover.
The earlier audit shows an active social presence, meaningful LinkedIn scale and a usable website foundation, while mobile speed, channel role clarity, service discovery and measurement still leave room for stronger conversion and trust.
Broad service portfolio
Specialist consultation available
Corporate healthcare opportunity
Measurement and discovery can improve
01
What is working
Diagnostic breadth, imaging, specialist consultation, health packages, home collection and corporate healthcare create several real reasons to choose AKIJ Mediplex.
02
What is not connected yet
Search, social, service pages, local discovery, corporate communication and conversion routes do not yet work as one measurable demand system.
03
Where Vynzo adds value
One approved service story becomes search content, social discovery, PR, paid media, corporate communication and a clear patient next action.
Search and discovery intelligence
Search should make every test, package, specialist and convenience service easier to find.
The earlier audit showed desktop loading materially faster than mobile, creating a clear usability and conversion priority.
GSC and GA4 should be verified before final keyword forecasts or acquisition benchmarks are locked.
GSCverify baseline
Audit summary
Good enough to build from. The next step is a verified technical and service-discovery baseline.
The priority is to verify analytics, improve mobile performance, strengthen service-page depth, structure specialist and test information, and build local and AI-friendly discovery around real patient intent.
Technical issue inventory
Fix the problems that waste authority and patient intent.
These are redesigned audit findings. No raw audit pages are used in the presentation.
Search demand lab
Search should connect branded demand with tests, imaging, packages, specialists and home collection.
Click a query to see how a real search need can become a clearer AKIJ Mediplex service journey. Final keyword volumes and positions should be verified through Search Console and the agreed SEO baseline.
Top organic pages
Priority pages should become search assets.
The model is straightforward: every high-intent service, specialist and convenience pathway should have a useful page, clear proof and a measurable next action.
AKIJ Mediplex homeBranded discovery
Core entityDiagnostic ServicesHigh-intent service discovery
PriorityRadiology & ImagingMRI, CT, ultrasound and imaging intent
PriorityHealth PackagesPreventive and executive-health intent
PriorityHome Sample CollectionConvenience-led local intent
PriorityService search architecture
One AKIJ Mediplex entity. Multiple clear routes to care.
Branded search should confirm the organisation, while non-brand search should move patients toward the right test, imaging service, package, specialist or home-collection pathway without confusion.
Health needTest, symptom, package, specialist or convenience query
→AKIJ Mediplex service proofUseful page, verified details and clear next step
→ActionCall, book, request home collection or visit
Google Business Profile
Public snapshotLocal discovery should make branch access, phone, directions and services immediately clear.
AKIJ Mediplex LimitedDiagnostics, specialist consultation and healthcare services
Mirpur Branch: Road 05, House 02, Block A, Section 10, Pallabi, Mirpur, Dhaka 1216Hotline: 09677999777Home collection and online access available
Keep organisation, branch, phone, services and booking routes consistent across maps, directories and search.
Build a response and service-recovery workflow around genuine patient feedback.
Publish test, imaging, package, home-collection and branch information around real local intent.
Make call, direction, booking and home-collection actions easy to understand and track.
AI search visibility
BaselineVerify in live audit EntityStrengthen consistency Service pagesStructure for citation
AI answer visibility should be built deliberately, not assumed.
The opportunity is to strengthen entity consistency, specialist expertise, structured service pages, local information and authoritative third-party coverage so AI systems can understand what AKIJ Mediplex offers and cite the right source.
Entity cleanupExpert contentPR citationsStructured pagesFAQ coverage
Competitive intelligence
Patients compare convenience, service depth and trust before they call.
The final competitor set should be agreed with AKIJ Mediplex. The planning model compares diagnostic networks, premium integrated-care providers and digital-first healthcare experiences on the same patient decision journey.
Large diagnostic chains
Compare test discovery, branch convenience, package clarity, home collection and local visibility.
Final named benchmark set to confirm during mobilisationPremium healthcare providers
Compare specialist access, service proof, patient experience and cross-service trust.
Final named benchmark set to confirm during mobilisationTechnology-led healthcare platforms
Compare booking, report access, search visibility, mobile UX and conversion flow.
Final named benchmark set to confirm during mobilisationPatient journey intelligence
People do not choose a diagnostic provider from one post. They choose from a chain of small signals.
Our marketing follows the real decision process from the first concern to the first visit and the relationship that comes after.
Service demand intelligence
Start with the health need, then follow the patient decision to the right service.
AKIJ Mediplex has enough service breadth to build demand systems around diagnostics, imaging, specialist consultation, preventive health, home collection and corporate healthcare—not only broad awareness.
Public relations and reputation
Useful diagnostic and preventive-health expertise can become credible public communication.
AKIJ Mediplex has a strong PR foundation in diagnostic capability, specialist access, preventive health, home services, corporate healthcare and the wider trust of the AKIJ group. The communication opportunity is to turn those assets into useful public stories without overclaiming.
Public proof bank
Turn service capability into credible, repeatable stories.
Publicly stated figures should still be revalidated with AKIJ Mediplex before external publication or paid-media use.
Service milestones, partnerships, preventive-health programmes and useful public-health communication.
Fast specialist or service-expert commentary for health-awareness moments and common patient questions.
Review intelligence, issue monitoring, response guidance and service-recovery signals.
Management and medical and service leadership positioning around accessible, accurate and technology-enabled healthcare.
Proactive story pitching, interviews, features, launches and specialist media mapping.
Track coverage quality, message pull-through, search lift, branded demand and reputation signals.
Seasonal and situational intelligence
Health marketing works best when it meets the moment people are already living.
Choose a campaign to see how one insight becomes a complete idea across content, media, search, PR and patient action.
Connected campaign system
One clear idea. One patient need. One connected route to action.
The campaign layer connects AKIJ Mediplex brand building with measurable specialist and service demand.
Outreach and physical execution
The same campaign should work inside the centre, at corporate touchpoints and across the community.
Digital attention becomes stronger when patients, families, specialists, corporate partners and communities see the same message across physical and digital touchpoints.
Centre Experience
Wayfinding, education screens, QR journeys, service reminders and campaign communication that match digital activity.
Corporate Health
Employee screening, health-awareness programmes, specialist talks, group vaccination and corporate service journeys.
Community Awareness
Preventive-health sessions, screening communication and public education built around genuine local needs.
Medical Community
Specialist education, professional roundtables, referral relationships and expert thought leadership.
Home Collection
Local awareness, request pathways and service communication for patients who prefer at-home sample collection.
Preventive Health
Health packages, screening reminders, executive-health communication and seasonal prevention campaigns.
One campaign kit
Design once. Adapt intelligently to every environment.
Core storyExpert scriptSocial assetsPR angleSearch pageOutreach toolkitTracking plan
From audit to operating partnership
The value is not more marketing activity. It is less fragmentation.
AKIJ Mediplex already has services, specialists, infrastructure and public trust. Vynzo’s role is to make the marketing operation easier to run, safer to approve and more connected to patient intent. One accountable team coordinates the work while AKIJ Mediplex keeps authority over medical truth, brand decisions and approved budgets.
One accountable marketing office
Strategy, creative, social, production, search, PR, performance and outreach execution move through one coordinated system.
Healthcare-safe approval by design
Clinical claims, sensitive communication, patient-related content and major public statements remain under AKIJ Mediplex authority.
From idea to execution, without vendor chasing
When approved external suppliers are required, Vynzo sources, coordinates and manages the execution within the agreed scope and budget.
International perspective, local operating presence
Vynzo combines Canada and UK operating presence with Bangladesh execution and experience working around healthcare marketing requirements.
Choose the capability AKIJ Mediplex needs
Five focused service plans. Each one opens as its own dedicated proposal page.
Each service now has its own full page with cleaner workflow based storytelling, clearer pricing logic, better visual explanation and more readable structure. Use this overview to open the service plan you want to review.
Social Media
A full content system for diagnostic education, specialist Q&A, health packages, imaging, home collection, corporate health and brand communication.
- Channel strategy and content planning
- Service-led content architecture
- Capture-day inputs and expert content
- Measurement and patient-action logic
Quotation after scope confirmationOpen full plan ↗
SEO & AEO
A dedicated search plan covering technical repair, service discoverability, local search, specialist visibility, AI answer readiness and verified measurement.
- Technical and analytics baseline
- Service and test discovery roadmap
- Local, specialist and AI visibility paths
- Measurement and growth priorities
Quotation after scope confirmationOpen full plan ↗
Video Production
A production plan showing what Vynzo brings on a shoot day, what can be filmed or photographed and how one visit becomes a reusable content library.
- Equipment and crew explanation
- Video and photography capacity
- Reusable asset system
- Standard versus special production
Quotation after scope confirmationOpen full plan ↗
Performance Marketing
A paid-media plan that shows how spend can move through reach, enquiries, qualified demand, bookings and completed services using disciplined measurement.
- Illustrative outcome scenarios
- Enquiry to booking logic
- Creative and landing inputs
- Optimisation workflow
Quotation after scope confirmationOpen full plan ↗
ATL, BTL, Outreach & PR
An on-demand execution plan for corporate healthcare, community awareness, outdoor communication, events, PR and approved field activity.
- ATL, BTL and PR capability map
- Corporate and community outreach
- Field execution and vendor logic
- Quotation after scope confirmation
Quotation after scope confirmationOpen full plan ↗
Each detailed plan opens in its own page so AKIJ Mediplex can review the full scope, the work flow, the expected outcomes and the commercial structure for that service without crowding the main proposal page.
Configurable specialist team
One AKIJ Mediplex-facing strategist. A specialist backend team around the work.
The recommended starting configuration contains eight specialist roles. It can be rebalanced by mutual agreement as AKIJ Mediplex's priorities change.
Primary POC01 · AKIJ Mediplex-facing lead
Brand & Growth Strategist
Main contact for AKIJ Mediplex. Owns brand and growth planning, monthly priorities, management coordination, approval flow, onsite integration and overall account direction. During mobilisation and active periods, onsite visits can be approximately once or twice weekly where useful; after the operating model stabilises, visits can move to a needs-based rhythm.
StrategyManagement coordinationOnsite integrationPriority planningApproval flow
Creative Communications & Production Director
Campaign concepts, scripting, storyboards, shoot direction, communication quality, specialist talking points and creative supervision.
Social Media & Content Lead
Campaign concepts, scripting, storyboards, shoot direction, communication quality, specialist talking points and creative supervision.
Creative Designer
Facebook, Instagram, LinkedIn, YouTube and X management, calendar planning, publishing, coordination and channel review.
Video & Motion Specialist
Social creative, campaign design, service communication, event design, advertising creative and recurring collateral.
Photographer & Videographer
Reels, specialist videos, service videos, educational edits, campaign edits, motion graphics and adaptations.
SEO & AEO Specialist
Specialist shoots, portraits, service and facility photography, video capture and visual-library development.
Marketing Operations & Activation Manager
Organic search, service discoverability, specialist discoverability, content SEO, technical coordination, AEO and AI-search visibility.
Performance Marketing Specialist
Outreach coordination, printing, vendor sourcing, corporate and community execution, material delivery and field-management support.
Need a different mix?
AKIJ Mediplex may request a recurring specialist to be added, removed or replaced, or reallocate capacity between service areas. Material recurring changes are confirmed commercially before implementation.
Authority, safety & professionalism
Fast execution without losing AKIJ Mediplex control.
The operating model is designed so routine work moves efficiently after a direction is approved, while medical truth, sensitive communication and material expenditure stay under AKIJ Mediplex authority.
Example: a social media post
Nothing sensitive jumps from idea to publish.
Priority, doctor, service or patient need is agreed.
Message, audience, format and desired action are planned.
Copy, design, video or content draft is produced.
Facts, claims, sensitivity and institutional fit are checked.
Required owner approves before public release.
Channel-native execution, tagging and tracking.
Performance, comments and reputation signals feed the next cycle.
Client confidentiality & data discipline
AKIJ Mediplex-specific intelligence stays AKIJ Mediplex-specific.
Vynzo is prepared to execute appropriate NDA and data-processing terms with AKIJ Mediplex. Access is limited to what is reasonably required for the assigned work, and patient-related material should only be used with the appropriate permission and AKIJ Mediplex approval.
Confidential business, strategy, campaign, performance and operational information is treated as client information.
Where the engagement requires processing protected or personal data, responsibilities and access rules can be formalised contractually.
Specialists and approved vendors receive only the information reasonably required for their assigned work.
AKIJ Mediplex data, custom audiences and confidential competitive strategy are not reused for another client.
Patient stories, images and sensitive material are used only when appropriate permission and approval are available.
Final agreements can define access revocation, handover, file return/retention and responsibility at the end of the engagement.
Vendor management
AKIJ Mediplex approves the budget. Vynzo handles the coordination.
For approved ATL, BTL, printing, outdoor, activation, event, specialist production or PR requirements that need an external supplier, Vynzo can source quotations, coordinate the vendor, manage execution and report back—so AKIJ Mediplex does not have to manage multiple suppliers directly.
Requirement→Source→Quote→AKIJ Mediplex budget approval→Vynzo coordinates execution→Quality review & report
Mobilisation & 90 day implementation
Prepare properly first. Then build a repeatable operating rhythm.
Following formal approval, Vynzo proposes an initial fifteen-day mobilisation and readiness period before full recurring operations. It is an active preparation period, not idle waiting time.
First 15 days
Readiness before recurring execution
Team workshops, current-state review, service and business-priority mapping, specialist and service mapping, access requirements and approval-owner mapping.
Social, content, search, patient journey, data/tracking, reputation, production assets and active campaign review. Technical issues are prioritised by impact.
First monthly priority plan, production schedule, content requirements, reporting baseline, approval workflow and initial campaign/search roadmap.
Days 16 to 30Foundation
- Restart disciplined social rhythm
- Brand entity and legacy search map
- Priority technical SEO recommendations
- Doctor/service content backlog
- PR story bank and reputation baseline
- Tracking and monthly reporting framework
Days 31 to 60Activate
- Specialist authority video system
- Search-led service content expansion
- First specialist demand campaigns
- PR newsroom and expert commentary flow
- Outreach and vendor execution where required
- Paid-media campaigns only after budget approval
Days 61 to 90Optimise & scale
- Scale stronger content and keyword clusters
- Improve weak patient journey touchpoints
- Refine channel roles and production mix
- Expand PR, seasonal and corporate opportunities
- Reallocate capacity using performance evidence
- Present the next-quarter priority plan
Every month thereafter
Audit first. Prioritise second. Execute against the agreed priorities. Review again.
What worked and deserves more attention?
What underperformed and needs to change?
Which services, doctors, campaigns or audiences matter next?
Where is the patient journey losing clarity or intent?
Which activity should be reduced, replaced or expanded?
What needs management, clinical or budget approval?
Recommended commercial structure
A complete operating partnership, with commercial flexibility built in.
The recommended scope is intentionally configurable. AKIJ Mediplex can rebalance the recurring specialist mix and service capacity by mutual agreement instead of rebuilding the entire engagement.
Recommended
Integrated Marketing Office
Strategy, content, social, production, SEO/AEO, core PR and communications, marketing operations, outreach coordination, vendor management, monthly audit and ongoing account planning.
Why VynzoWhat Vynzo brings to the table: one accountable operating layer around growth.
AKIJ Mediplex keeps the authority and medical truth. Vynzo adds strategy, specialist capacity, production, search, PR, performance coordination, vendor management, reporting and a disciplined operating rhythm—without forcing AKIJ Mediplex to manage each discipline separately.
The opportunity
Continue the conversationAKIJ Mediplex already has the diagnostic and specialist-care capability. The proposal is to make every public signal work as one system.
The goal is not to promise a fixed growth number. The goal is to build the strategy, content, search, reputation, media and execution discipline required to create stronger and more measurable growth opportunities over time.
Audit, commercial and source register
Vynzo team audit
Facebook, Instagram, YouTube and X audit documents
Socialinsider benchmark and post references
Ubersuggest site audit, traffic overview and dashboard
Semrush technical and AI search screenshots
Competitor workbook and AKIJ Mediplex brand asset
Public verification
AKIJ Mediplex official websiteAKIJ Mediplex about and service modelRadiology & ImagingLaboratory MedicineCorporate healthcare servicesAudit integrity notes
Earlier social and website snapshots are used only where clearly identified as historical audit context.
SEO, keyword, review and analytics baselines should be revalidated with live GSC, GA4, local-profile and approved platform access before numerical forecasts are locked.
Public service figures and corporate relationship counts should be reconfirmed by AKIJ Mediplex before external publication.
No competitor ranking or guaranteed performance claim is presented as a fact.
Proposal integrity notes
Fixed web pricing is intentionally withheld. Commercial quotations will be issued after AKIJ Mediplex confirms final recurring scope, capacity, media and external execution requirements.
Marketing outcomes depend on demand, competition, service availability, pricing, website experience, response time, approvals and media conditions. Vynzo does not present a predetermined patient, lead or revenue number as guaranteed.
Technical observations on public pages are planning signals and should be validated with AKIJ Mediplex’s internal technology team before changes are implemented.
The channels are active. Their jobs should be clearer and more service-led.
LinkedIn has a meaningful professional base, Facebook has an active audience, while Instagram needs a clearer reason to follow and save.
Build repeatable content systems around tests, imaging, health packages, specialist answers, home collection, preventive health and corporate healthcare.
Build around patient questions and service decisions, not a posting calendar.
The next step is to give every strong topic a job across discovery, education, comparison, booking and follow-up so social content contributes to real service demand.
Every platform audit stays connected to the evidence.
We keep the raw audit in the background and present only the decisions in the deck. The supplied Socialinsider views remain available as reference evidence.
Keep
Useful health education, specialist authority, service proof, preventive guidance and strong brand communication.
Change
Reduce generic poster thinking, strengthen hooks, give each channel a role and connect content to searchable service pages.
Connect
One strong idea should travel across Reels, YouTube, LinkedIn, search, media relations and booking journeys without feeling copied.