Total illustrative impressions in the worked planning model scenario.
Optional performance marketing add on
Show how media spend can move through reach, enquiries, qualified demand, bookings and completed services.
A worked paid-media planning example showing how a controlled media budget can be measured from reach and clicks through qualified enquiries, bookings and completed services. Final media allocation and management fee will be quoted separately.
Worked example
Illustrative monthly media scenario
The $1,000 media allocation is retained as a planning example for outcome modelling. It is not a fixed media commitment or commercial quotation.
| Monthly investment item | Amount |
|---|---|
| Ad spend, Meta plus Google Display | $1,000 |
| Service fee | To be quoted |
| Content production | To be quoted |
| Total | Illustrative media allocation |
Source model: this is the worked example exactly as it appears in the AKIJ Mediplex planning model.
Detailed funnel
Illustrative outcome model for a $1,000 media allocation
The funnel values below are planning assumptions, not guaranteed outcomes. Live performance will depend on audience, offer, creative, platform conditions, landing experience, follow-up quality and service availability.
| Stage | Meta, $750 | Display, $250 | Total |
|---|---|---|---|
| Impressions | 342,000 | 684,000 | 1,026,000 |
| Clicks | 4,104 | 3,078 | 7,182 |
| Enquiries, WhatsApp plus calls | 821 | 46 | 867 |
| Bookings or service requests | 181 | 15 | 195 |
| Potential completed service visits, 60 percent show | 108 | 9 | 117 |
| Cost per booking | Illustrative benchmark | Illustrative benchmark | Illustrative benchmark |
Total enquiries through WhatsApp and calls.
Bookings or service requests in the scenario.
Potential completed service visits at the assumed 60 percent show rate.
Total cost per booking shown in the worked planning model table.
The source is a planning model, not a guaranteed live outcome.
Working flow
How Vynzo would manage a live paid campaign
The source table explains the economics. This workflow explains how the team would actually operate it.
Decide which service, specialist, package or campaign objective needs paid demand.
Set the audience, message, creative, landing route, call route or WhatsApp route.
Deploy the agreed spend across the appropriate Meta and Google campaign structure.
Track enquiries, booking quality and attendance rather than stopping at clicks.
Move spend towards stronger combinations and report the full spend to service-demand funnel.
Campaign types
What paid media can be used for
Patient acquisitionSpecialist campaignsService launchHealth packagesRetargetingBrand and service visibilityEvent promotion
Conversion routes
Where the ad should send the patient
WhatsApp enquiryCall 09677999777Appointment formSpecialist pageService pageCampaign landing page
Reporting focus
What gets measured
SpendReachClicksQualified enquiriesBookingsAttendanceCost per completed service / qualified outcome
Commercial model
Management fee to be quoted after scope confirmation
Management fees will be proposed after AKIJ Mediplex confirms the approved media budget, platforms, campaign complexity, tracking requirements and creative responsibilities.
| Monthly approved advertising spend | Vynzo Media management fee |
|---|---|
| Media budget band 1 | Quotation after scope confirmation |
| Media budget band 2 | Quotation after scope confirmation |
| Media budget band 3 | Quotation after scope confirmation |
| Media budget band 4 | Quotation after scope confirmation |
| Higher media budgets | Commercial basis to be agreed by complexity and approved spend |
How to read the two commercial references
The worked $1,000 scenario is retained only to show potential funnel behaviour. It is separate from the final media budget and management quotation, both of which require written scope approval.
Final commercial selection: AKIJ Mediplex and Vynzo can confirm which fee structure applies in the final signed scope. The page intentionally does not erase either planning reference.
Formal document
Performance Marketing Proposal
This is the formal service proposal for this specific service. It can be reviewed directly below, opened in a separate browser tab or downloaded as a PDF.
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Formal service proposal
Performance Marketing Proposal
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