A full social operating plan for AKIJ Mediplex: channel roles, monthly publishing, specialist and service content, capture inputs, patient journeys, measurement and the commercial framework.
The earlier 30 day audit shows a small but usable public audience base, a meaningful professional audience on LinkedIn and a clear need to make each channel support service discovery, education and action.
Earlier 30 day audit snapshot; useful base for corporate health, leadership and professional communication.
Earlier 30 day audit snapshot; public reach should connect education with services, booking and hotline actions.
Earlier snapshot shows the channel needs a distinct Reels, visual-proof and saveable-guide role.
Facebook, Instagram, LinkedIn, YouTube and X should each have a clear job instead of repeating the same post.
The follower mix itself shows why channel roles need to be redesigned instead of duplicating the same content everywhere.
| Channel | Current audience | Audit observation |
|---|---|---|
| 1,817 | Meaningful professional audience; use for corporate health, leadership and partnerships | |
| 1,701 | Active public audience; connect education to service pages and booking | |
| YouTube | Verify | Use as searchable education and expert library; baseline to confirm |
| 8 | Very small audience in earlier snapshot; needs a distinct Reels and saveable-guide role | |
| X | Verify | Use selectively for major updates, PR and monitoring |
The first measurement cycle should establish action, search and reach baselines by channel so future targets are evidence-led.
| Channel | Trust | Action | Search or reach signal |
|---|---|---|---|
| Build | Build | Earlier snapshot: 1,701 followers | |
| Build | Build | Earlier snapshot: 8 followers | |
| YouTube | Build | Build | Baseline to verify |
| Strong | Build | Earlier snapshot: 1,817 followers | |
| X | Selective | Selective | Baseline to verify |
Publishing should begin with a patient need, test, package, specialist or service question, then move to proof and one clear next action.
Static announcements have a place, but priority topics need stronger hooks, faces, motion, useful explanation and service proof.
One approved idea should be adapted intelligently across Reels, YouTube, LinkedIn, search, PR and paid media instead of being recreated from zero.
Watch time, saves, meaningful replies, service-page visits, calls, home-collection requests and booking intent should feed the monthly review.
The existing audit is a 30 day snapshot. Month one of the engagement should create a cleaner baseline for recurring decisions.
Frequency alone is not a success metric. The operating plan will connect publishing volume with content quality, patient intent and downstream actions.
A like-for-like social benchmark should be agreed during mobilisation using comparable diagnostic and healthcare brands.
TikTok or other channels should be added only when there is a clear audience, content capability and governance reason.
Diagnostics, imaging, specialist consultation, packages, home collection and corporate healthcare should each have a recognisable content role.
The earlier audit lists both brand impact and business impact. They are preserved here because the social service is meant to connect content with the wider growth system.
Use social content to make diagnostics, imaging, packages, specialists and home collection easier to understand and find.
Keep branch, hotline, service and specialist information aligned with the website, maps and campaign destinations.
Use Facebook for public education, Instagram for visual discovery, LinkedIn for corporate and institutional authority, YouTube for searchable education and X selectively.
Use laboratory, radiology, imaging, machines, processes and service experience as credible visual evidence.
Structure expert answers and service explainers so useful approved information is easier for modern search and AI systems to understand.
Connect short-form discovery with fast, clear service pages, hotline, booking and home-collection actions.
Track the route from content to website visit, call, WhatsApp/service enquiry, booking request and completed service where data is available.
Use genuine patient feedback and review-response operations as part of the local discovery system.
AKIJ Mediplex publicly states 50+ expert doctors; approved specialist content should connect expertise to relevant services and booking routes.
Use the content engine to support corporate healthcare, health-awareness programmes, group vaccination and home sample collection where prioritised.
Corporate health packages and home and assisted access are named as future growth lines in the plan.
The screenshot table is not pasted here. Its data is rebuilt as a native table so the client can read it clearly.
Each row below is taken from the planning table in the planning model.
| Content type | YouTube | X | Total | |||
|---|---|---|---|---|---|---|
| Specialist videos | 8 | 8 | 16 | |||
| Short video, Reels and Shorts | 12 | 12 | 24 | |||
| Carousels and saveable guides | 4 | 4 | 8 | |||
| Static and specialist face posts | 4 | 4 | ||||
| Stories | 14 | 14 | ||||
| Service and diagnostic and specialist proof | 3 | 4 | 7 | |||
| Seasonal and awareness | 3 | 3 | ||||
| Institutional news | 2 | 2 | 8 | 12 | ||
| Total | 20 | 34 | 20 | 6 | 8 | 88 |
These are the practical monthly inputs behind the 88 item publishing plan.
| Input | Amount |
|---|---|
| Original ideas needed | 12 to 15 |
| Onsite capture days | 2 |
| Specialist or service-expert inputs | Up to 8 |
| Items made per capture day | About 20 |
| Published items | 88 |
The planning model contains multiple outcome tables. All of them are restored below as native design.
These are planning targets, not guaranteed outcomes.
| Channel | Now | 3 months | 6 months |
|---|---|---|---|
| 1,701 | Set after baseline | Set after baseline | |
| 8 | Set after baseline | Set after baseline | |
| YouTube | Verify | Set after baseline | Set after baseline |
| 1,817 | Set after baseline | Set after baseline | |
| X | Verify | Set after baseline | Set after baseline |
| Total following | Verify | Set after baseline | Set after baseline |
| Metric | Now | 3 months | 6 months |
|---|---|---|---|
| Monthly video views | Baseline to verify | Directional target after month 1 | Directional target after month 3 |
| Monthly saves and shares | Baseline to verify | Directional target after month 1 | Directional target after month 3 |
| Visits to website from social | Baseline to verify | Directional target after month 1 | Directional target after month 3 |
| Specialist videos live | Baseline to verify | Directional target after month 1 | Directional target after month 3 |
| Content published | Baseline to verify | Directional target after month 1 | Directional target after month 3 |
| Channel | Now | 3 months | 6 months |
|---|---|---|---|
| Baseline to verify | Track and improve | Scale stronger channels | |
| YouTube | Baseline to verify | Track and improve | Scale stronger channels |
| Baseline to verify | Track and improve | Scale stronger channels | |
| Baseline to verify | Track and improve | Scale stronger channels | |
| X | Baseline to verify | Track and improve | Scale stronger channels |
| Total from social | Baseline to verify | Track and improve | Scale stronger channels |
These are additional visual examples that organise the source planning into service journeys without replacing any of the planning model data.
A useful patient question should move through explanation, proof and a simple route to the relevant service.
A patient wants to understand a test, imaging service, package or preparation requirement.
A specialist or service expert explains the need in clear, approved language.
AKIJ Mediplex shows relevant diagnostic capability, process, equipment or convenience proof.
The patient reaches the correct test, package, specialist, home-collection route or hotline 09677999777.
The result is measured as a call, enquiry, booking request, visit or home-collection request where trackable.
No standalone service price is fixed on this web presentation. Vynzo will issue a quotation after the final recurring scope, capacity and any external requirements are confirmed.
Monthly topic planning, channel allocation and editorial direction.
Graphics, simple motion, captions and content packaging.
Scheduling, posting, approvals and practical channel management.
The operating model assumes real AKIJ Mediplex and doctor input rather than generic stock content.
Monthly performance review focused on action, not vanity metrics alone.
The social plan coordinates capture needs while dedicated production can be expanded through the separate production service.
Final monthly quotation after scope confirmation.
This is the formal service proposal for this specific service. It can be reviewed directly below, opened in a separate browser tab or downloaded as a PDF.
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